Add alternative text to every image.

If you're using a UIS Drupal template, every single image you add to your website should have alternative text. Check to make sure that your thumbnail images in the How this Displays on Other Pages section have alternative text. 

  • Alt text should be succinct and convey the emotion, purpose, and impact of the image.
  • Alt text should be no more than 125 characters.
  • You should not include "Photo of" or "Image of" in your alt text. 

Father Steck holds Jack the Bulldog, surrounded by smiling members of the Georgetown Marching Band

BAD:
Students and Jack the Bulldog

GOOD:
Father Steck holds Jack the Bulldog, surrounded by smiling members of the Georgetown Marching Band

Images should not contain text.

Text included as part of the image is impossible for screenreader users to read. Print media, like flyers and posters, are not accessible and should never be added to your website.

Infographics are permitted, but your alternative text should be very descriptive of the graphic, and it's recommended that you include the same information in text format elsewhere on the page or your website.

If you need help adding a chart, graphic, or visual material, email webaccessibility@georgetown.edu for help.

Decorative Images

In the shared Drupal UIS template, all images require alternative text, regardless of the context or purpose of the image. However, while editing on other website management systems, like WordPress or a different Drupal template, you may have the option to disregard alternative text for decorative images only.

A decorative image does not serve any function other then to add visual appeal to the webpage. Most commonly, decorative images will be header and background images. Images used in other locations should have a function, since decorative photos in the body of a webpage take away from the content and clutter the page.